A Young Company with a Bold Vision

We turn conscious ideas into real products that make life safer and better — built at Adamson University, Manila.

iSMART Innovations Inc.

iSMART Innovations Inc. is a young and smart innovation company that turns conscious ideas into real products that make life safer and better.

Founded in October 2025 at Adamson University, Manila, we bring together research, marketing, and technology to create useful and meaningful solutions like Smart Acid Technology — a safer and smarter alternative to harsh traditional cleaning acids.

We believe that technology and care for people and the planet can work hand in hand to build a better future.

Company photo — Team at PH Startup Week 2025

Vision & Mission

◆ Vision

To become the Philippines' leading Conscious Innovation Company that bridges marketing, research, and product development with awareness and purpose.

▶ Mission

To turn human consciousness into intelligent innovation by creating market-ready products, systems, and strategies that uplift lives and redefine industries.

Our Core Values

At iSMART, you don't just work — you evolve. We build in a space where authentic ideas and genuine creativity naturally emerge.

Awareness

We act with conscious intention, embracing clarity, ethics, and mindfulness in every decision.

Innovation with Purpose

Every project we pursue is meaningful, sustainable, and designed to uplift lives, not just industries.

Creativity and Freedom

We nurture an environment where ideas flow naturally, and authentic creativity thrives.

Continuous Growth

We evolve personally and collectively, transforming reflection and learning into tangible progress.

Collaboration Across Consciousness

We connect people, ideas, and technology into intelligent, impactful systems.

The Founding Team

iSMART is led by a dynamic squad of founders — 4th-year graduating students from Adamson University and a Digital Marketing Consultant — driven by vision, creativity, and strategy.

CA

Czem Andrei Ancheta

CEO & CTO

Leads overall company direction and technical innovation, guiding the team toward impactful solutions.

TC

Trizia Casas

Creative Director & CAO

Oversees branding, creative strategy, and administrative operations for cohesive vision across projects.

FE

France Edolmo

CMO

Drives marketing initiatives and oversees campaigns to maximize brand presence and growth.

JF

Jose Gonzalo Festejo

CLO

Ensures all company operations align with laws and regulations.

Built with Trusted Partners

Strategic collaborations that combine expertise, resources, and innovation.

Isamu Chemical International Corporation

Manufacturing Partner

ICIC handles production and technical expertise while iSMART focuses on branding, marketing, and digital systems. Together, we create safe, smart, and eco-friendly products.

AdUNEST — Adamson University

Startup Accelerator

Through AdUNEST, iSMART gains mentorship, resources, and guidance to build into a successful, purpose-driven company.

Interested in Working with Us?

Whether you're a distributor, partner, or pool professional — we'd love to hear from you.